ABOUT TRUE RANGE
In 2020 Trueboy Clothing Company Ltd celebrated its 10th anniversary as an experienced retailer of branded fashion. The decision to rebrand the company was taken at this milestone and early in 2021 True Trends, the fashion branch of Trueboy, came to life with the launch of a new website and an increased number of brands. Steps were also taken towards adding another string to the company’s bow by expanding the portfolio of products and diversifying into an area other than fashion.
True Range was born during the unprecedented circumstances being faced globally due to the COVID19 pandemic. New and exciting product lines, for indoor and outdoor fun for all ages, were brought in to keep the population entertained at home whilst in lockdown.
Trueboy is now proud to present our new website True Range, with all things fun for you and your family.
Back in the day, when kids had to lick roads clean and long before Del Boy had been invented, little Lingwood would get up at the crack of dawn and head off on the 20-mile journey to the market on his bicycle, even when the weather was inclement and there were huge snow drifts. His mentor was a hard task master and not sympathetic when poor Paul fell off his bike in the snow and arrived late. However, he did pass on a wealth of knowledge and obviously saw potential in this young lad, as he eventually sold him his business.
After years of working the markets from a young age and gaining valuable experience, with full support from his family, this True Boy made the move to bricks and mortar to sell his ware. When Paul and his lovely wife Lisa started a family, they dipped their toes into the world of ecommerce from their living room. The business grew quickly and being fed up with the number of boxes and people going in and out of their home, they made the decision to move completely away from having shops in the high street to selling solely online. Trueboy now operates its own distribution centre in Ferndown from where the Trueboy team despatch all your orders.
“I never dreamed I would be a super cool Managing Director, but here I am Rockin’ it!” The MD